Episode 2

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Published on:

14th Jan 2018

Website lead generation with Peter Swead

So you feel like you need a website. But what is it really for? In this episode of Old Fox Young Fox, we talk to Peter Swead of Paramarq about the value of an effective web presence. What does it do for your business? The answer: It generates sales leads. Just like any type of advertising should. Just as a shop draws in customers, so to does a well-designed website generate leads.

Topics include:

1. How does lead generation work on the internet?

2. What makes a good website?

3. What makes a bad website?

4. How do you measure success?

5. What is Google Adwords?

6. Do you still need traditional advertising?

About our guest

Peter is a lead generation specialist. Through Paramarq, his team have transformed the sales potential of organisations for many years. Peter takes a logical approach to website design and is at the forefront of the use of Google Ads as a means of generating web traffic in the UK.

Contacting Peter

Peter can be reached via LinkedIn: linkedin.com/in/peterswead/

Paramarq can be reached via the Paramarq website

This podcast uses the following third-party services for analysis:

Podtrac - https://analytics.podtrac.com/privacy-policy-gdrp

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About the Podcast

Old Fox Young Fox

A show that explores the impacts of a rapidly changing world.

Old Fox Young Fox is an intergenerational conversation where hosts Jeremy Woolwich and Oliver Happy talk through themes impacting our lives, viewed through the lense of different generations and guided by acknowledged experts.

Topics include:
Baby Boomers, Millennials, Generation X, Y & Z. Blockchain, The Circular Economy, Social Media, AI, Gamification, Brexit, Modern Elders, Happiness, The Gig Economy, The Climate Emergency, Fake News. All present opportunities and threats.

Everything is connected, everything is changing. What does it all mean?
How might it affect our businesses and our lives?

How do we adapt?

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About your hosts

Oliver Happy

Ollie works in tech and enjoys building things. He hosts indie podcasts Old Fox Young Fox, Problem Busters and Gone Workabout. He's a Kiwi, he eats a lot and loves sharing good ideas. He is determined to leave the world in a better state than he found it.

Jeremy Woolwich

Jeremy Woolwich is a marketing, communications and strategy consultant with over 30 years of experience. His practice Independent Perspective Ltd. helps companies both global and local, tackle common challenges, plan for change and evolve. Jeremy is our Old Fox and is damn good at it. However the world has changed since Jeremy cut his teeth in business and as the speed of change gathers pace, he is intrigued by the new and emerging trends that are shaking the foundations of how business get things done and the challenges they present to individuals, management teams and the wider community. Jeremy reads widely and enjoys developing strong, educated opinions on things that matter.